This week we spent 3 afternoons passing out sweets at our apartment complex mailboxes – ice cream on Tuesday, brownies Wednesday, and cookies Thursday. Imagine us in BRIGHT ORANGE shirts standing there as you walk over after work to pick up your mail. Here’s what we found:
- Each day, more than half of the people we talked to took something. On ice cream day (individually wrapped ice cream sandwiches, dipped cones, etc) and brownie day, the ratio was 2:1 or greater.
- Each day we had a few people who didn’t want to talk to us, either because they were already involved in a cell phone conversation or just thought we were weird. They went straight to their mailboxes and never made eye contact.
- A few people had a vague idea of who we are and asked for more details, which we were happy to provide.
- Many people were surprised to see us and didn’t seem familiar with CARES, which makes me wonder whether they get our event calendars on their door, whether they read them, and whether the calendars are an effective tool.
- A few of our regulars came and hung out with us for a while, which was lots of fun. We really have made some good friends through CARES!
- We met several people on their way to/from the gym or the running trail. Some of them turned down our goodies. Others figured they would burn off the calories and took a cookie as a reward. CARES does a lot of things for residents, but helping them lose weight isn’t one of them. =)
- One couple felt sorry for us out in the May heat and brought us bottled water, which was extremely nice of them.
We enjoyed the chance to tell lots of new people about CARES and invite them to our breakfast on Saturday. In future months we want to find a better balance of “you come to us” like pancake breakfasts and “we come to you” events like this.